GOODBAI x Crocs

GOODBAI x Crocs Limited Edition Collaboration: Vibrant Eggshell Shoes Bring Unparalleled Comfort and Playful Charm

World of Fashion, ELLE

Emerging from their shells, Coo and Crocs unite to lead us into a whimsical world of natural comfort, where "tiny gentleness" and adorable "eggs" come to life.

GOODBAI, established in 2021 by Bai Jingting, is a clothing and lifestyle brand born out of a deep love for nature and life. The GOODBAI team's creative endeavors extend beyond clothing to diverse life scenarios, continually crafting comfortable and delightful experiences from a unique and inclusive perspective. This ethos aligns seamlessly with Crocs' "Born Free, Unapologetically You" philosophy, as the two brands embarked on their first collaboration last year, introducing the SANKUANZ x GOODBAI x CROCS limited edition tripartite footwear collection, which was enthusiastically embraced by consumers. This year, they have joined forces once again for a second exciting collaboration.

Crocs global fashion ambassador Bai Jingting personally models the new eggshell shoes, with the little pigeon Coo perched energetically on his shoulder, creating a warm atmosphere that combines trendiness with cuteness. This fresh collaboration design encourages every free spirit to liberate their inner selves, express their true selves, and convey light-hearted, carefree emotions.

GOODBAI x Crocs Limited Edition Collaboration reinterprets the concept of gentle comfort, infusing the classic Crocs Cloud shoe with a touch of tenderness and healing through Coo the pigeon. The lightweight all-plastic Croslite™ material, coupled with a swivel heel strap, ensures both comfort and ingenuity. The unique eggshell color paired with crack patterns vividly embodies the "adorable 'egg' life" concept, with low saturation colors suitable for strolling through the city or embracing a casual style. The soft, yarn-like pigeon Coo adorns the shoe's surface, as if hatching from an eggshell. Just as Crocs' brand DNA advocates being "born free," boldly stepping into the spotlight of the world and enjoying freedom without constraints, it all begins with the first step, bringing fun to the streets and embracing the vibrant world.

On September 15th, the GOODBAI x Crocs Limited Edition Collaboration hosted a media preview event at GOODBAI's offline store, inviting fashion media and opinion leaders to explore the new trends brought by the collaboration. From September 16th to 21st, fans and consumers can experience the uniquely designed products firsthand through warm and lively offline check-in spaces, absorbing the boundless energy of the adorable 'egg' life."